Discussion

Both Advising & "Doing"

We go beyond most consultants, we jump in and do the work

While we know that we can help with ideas and concepts there is another advantage of working together.

Since 1987 (near the dawn of Windows) I have learned how to produce a broad range of digital elements. This has two advantages; if we need to create some basic digital or print pieces - I can help immediately.

If the resources are already in place, having this background is instrumental in getting things done quickly.

The take away is I understand our digital world, so whether we need to make something simple or we are working with outside providers; this understanding (plus 40+ years experience) means these tasks move quickly at a lower cost.

There are some samples below.

Video Product Samples

Working with different teams over the years - product videos that highlight the selling proposition, the positioning and give an idea of how the product works helps the customer and the representative. My teams created the storyboard, and we chose different providers.

Fetal2EMR - Wallach Surgical

This was produced in 2016 - this was all digital.

See the video

New Doppler's - Huntleigh

This was produced in 2020 - this was video based.

See the video

New Fetal Monitor - Huntleigh

This was produced in 2022 - this was all digital.

See the video

Brochures, Flyers, Promotions Sheets

In many cases communicating with the customer and the sales channel is not only about generating the ideas - but being able to move them quickly into appropriately branded formats. An advantage is I can produce these for the team.

Project plans

Working with different teams over the years - product videos that highlight the selling proposition, the positioning and give an idea of how the product works helps the customer and the representative. My teams created the storyboard, and we chose different providers.

Fetal2EMR - Wallach Surgical

This was produced in 2016 - this was all digital.

See PDF of Plan - opens in new window

Marketing

Range of Marketing Tasks

While some of our services tend toward the consulting, or advising - tackling business, marketing or sales projects also fits. Marketing can involve a wide array of tasks.

We are ready to do them all. Market research, marketing plans, brochures, websites, sales analysis - it is likely we have done it, perhaps a lot of it.

To help our discussion this chart broadly shows the range of marketing work most need, certainly that we can do.

See the interactive version - opens in new window

Both Advising & "Doing"

Video Product Samples

Working with different teams over the years - product videos that highlight the selling proposition, the positioning and give an idea of how the product works helps the customer and the representative. My teams created the storyboard, and we chose different providers.

Fetal2EMR - Wallach Surgical

New Doppler's - Huntleigh

New Fetal Monitor - Huntleigh

Brochures, Flyers, Promotions Sheets

In many cases communicating with the customer and the sales channel is not only about generating the ideas - but being able to move them quickly into appropriately branded formats. An advantage is I can produce these for the team.

This is a brochure introducing the OvuSense for use in understanding PCOS

This is a promotional flyer for the end-user

This is a promotional flyer for the end-user

This is information for the distributor on the current promotions

Project plans

Working with different teams over the years - product videos that highlight the selling proposition, the positioning and give an idea of how the product works helps the customer and the representative. My teams created the storyboard, and we chose different providers.

Fetal2EMR - Wallach Surgical

Marketing

Range of Marketing Tasks