More Sales, a bit easier
Workshops; Training, Coaching for Marketing & Sales Teams
Short-term, looking for leverage points, ending with an action plan
Short-term, looking for leverage points, ending with an action plan
While sales are what we focus on, it is not where it all starts
Short-term, looking for leverage points, ending with an action plan
Workshops are a short term engagement, just a few days with a focus on finding key leverage points, and working together to develop an action plan.
The Sales and Marketing Workshop is tailored to your business, yet anchored by common tools, with customization based on individual preferences and current circumstances. Workshops can be conducted in person or remotely, with remote sessions typically spread over a few weeks for a couple of hours per session. In-person workshops may include a small remote element for preparation but typically span 1-3 days.
While customized, there's a structured format guiding discussions. The uniqueness lies in our comprehensive format and extensive experience - try the interactive Framework below, or see the video or PDF.
The goal is to develop a solid action plan tied to key implementation steps.
This link will give you access to an interactive tool which shows some of the key elements of our system.
Thoughts on Strategy, Marketing & Sales
To be your most successful you need to combine elements of strategy, marketing and sales. You need to do this in a reasonably structured format - you need a plan. This is particularly important in the digital world where the speed of competition is faster than ever.
You can debate length, format, time scale-but these activities need to be organized, coordinated and there needs to be an implementation system.
For good reason we focus on sales numbers, then issues related to the sales team. We talk about skill training, motivation, compensation, performance level, do we replace them.
All that is legitimate. However, the sales team is only implementing the strategy and marketing elements provided to them.
Less frequently we take a good look at our marketing. Do we really understand the competition (really), not just look them up on the Internet. Do we know our customer well, have we been with them, talked to them - face to face (in some format).
Do we focus on how we position our offering, is our proposition clear and does it meet the customer head on, is it a key element of every customer interaction; the web, our videos, brochures, training materials, do they carry the message (hopefully the right message).
